Episode 52: Mini-Series- Royal Enfield: India's Global Lifestyle Bran

Royal Enfield is The Oldest Motorcycle Brand in Continuous Production. It found its origin in a British needle-making factory in the late 1800s. In 1901, the first Royal Enfield motorcycle was unveiled. The company made its way to the Indian market in 1949 and later set up a JV with Madras motors. In India, Royal Enfield is a cult, not just a motorcycle company. It is as urban a brand as rural. It was brought to India by the Brits, adopted by the Indian army and police, got popular among the socially powerful Zamindars- landlords in the 1960s. Today it is a social icon among millennials.