Think 64: To Sell is Human
No. 64, 23rd, January, 2023
Welcome to Think, your newsletter on leadership, career, and growth from the smartest entrepreneurs, leaders, and investors.
The One Percent Project:
+One is always selling in life: Everyone is constantly selling in one way or another, whether in their personal relationships or professional lives. This could involve convincing a spouse or partner to do something or negotiating with clients. Negotiations are a form of selling, as both parties try to convince the other to agree to their terms. While some may have a negative association with the word 'sales', it is essential to remember that selling is simply a process of convincing someone to agree. It is a part of everyday life, and understanding the basics of sales can help you to be more successful in both personal and professional interactions.
+Role of Storytelling in Sales: Storytelling is central to sales because there has to be a conviction in the pitch. You have to convince the other party that there is value in what they are buying, and for that, you have to build a relationship for which you have to come across as genuine and authentic and that you care about their interests as well. It's a human-to-human connection and all about trust. So storytelling is a part of relationship building.
Two for the week:
+To Sell is Human: Whether you are an educator, an art director or a project manager, you are in sales.
+A quote to think about: “Salespeople who are willing to jettison stale sales scripts and tired sales presentations in favour of something new and creative have a much better chance of cutting through the clutter and attracting the attention of prospects and customers. In many ways, they are thinking exactly like entrepreneurs as they develop new sales pitches.”– Aron. B. Schrier, Director of Business Development, Cushman and Wakefield.
Connect with me: If you have any feedback, topic or speaker recommendations, you can email me at pritish@onepercent.live. You can connect with me on LinkedIn as well.
Best,
Pritish